Our People

Meet the dedicated team behind the IDENTCO name.

Executive Team

  • Scott Lucas - President and CEO
    Scott Lucas - President and CEO
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    Scott Lucas - President and CEO

    Scott Lucas – President & CEO

    Thirty years ago, a young man from the Milwaukee area made a decision to follow his instincts to become an entrepreneur.  As an early adopter of new technologies, he set out to redefine what a durable label converter should be.  Instead of targeting mainstream identification applications, Scott opted to take on the challenges of custom applications, never-before seen products, and new materials.  Scott helped pioneer many of the durable label solutions that exist today. He created an organization that’s driven by relationships and the values of our customers.  As a result, we think of ourselves differently because we were founded on a different set of principles.

  • Victor Holbein – Chief Operating Officer
    Victor Holbein – Chief Operating Officer
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    Victor Holbein – Chief Operating Officer

     Victor Holbein – Chief Operating Officer

    Victor leads global operations at Identco. He developed the international operations team that is committed to producing products and solutions that are right the first time and delivered on time to Identco customers around the world. To drive operational excellence, Victor draws from his 15 years as an Operations Manager at an international label company, where his close ties with Sales, Marketing, Quality and a number of other business units gave him a complete view of how to meet and exceed customers’ needs on multiple levels.

  • Larry Olmstead - Chief Financial Officer
    Larry Olmstead - Chief Financial Officer
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    Larry Olmstead - Chief Financial Officer

     Larry Olmstead – Chief Financial Officer

    As the head of Identco’s worldwide fiscal strategy, Larry helps execute the company’s vision of building a global, world class, high-performing label solutions provider. He leads by example – living and breathing the company’s values of going the extra mile to help clients solve their labeling problems. With eight years’ experience as a CFO and over 25 years managing financial and accounting responsibilities, Larry is dedicated to helping Identco achieve its goal of building a smarter, faster, more responsive organization to meet and surpass client needs and expectations.

  • Sales & Marketing

  • Scott Ahlum - Director of Sales, USA
    Scott Ahlum - Director of Sales, USA
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    Scott Ahlum - Director of Sales, USA

    Scott Ahlum – Director of Sales, USA

    Scott was drawn to Identco because he wanted to apply his 20 years of industrial durable label expertise and Sales Leadership experience to create a better tomorrow for all Identco stakeholders.  Scott is instrumental in helping the sales team develop unique solutions for Identco’s customers. He recognizes Identco as a leading solutions provider who is dedicated to identifying and providing the best products for customers’ needs.

  • Dan Flanagan – Global Account Manager, Industrial
    Dan Flanagan – Global Account Manager, Industrial
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    Dan Flanagan – Global Account Manager, Industrial

    Dan Flanagan –  Global Account Manager, Industrial Market

    Dan joined Identco because the company has a global vision, but is also uniquely committed to keeping supply chains local. He knows the value this brings his clients firsthand, having spent over a decade focusing solely on printed production parts for global manufacturers. Driven to solve problems, there’s nothing better than watching the clients he’s helped succeed. An admitted label lover, Dan sees them as an untapped opportunity to offer even more value to clients.

  • Lisa M. Hranek - Global Account Representative
    Lisa M. Hranek - Global Account Representative
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    Lisa M. Hranek - Global Account Representative

    Lisa M. Hranek – Global Account Representative

    Lisa is a veteran when it comes to exceeding customer expectations. With over 16 years at Identco, and 15 years of experience before that, she’s well-versed in understanding client needs and finding solutions that work. Building strong relationships with her customers has been essential throughout Lisa’s career, and she loves that Identco values and empowers her to go the extra mile for her clients.

  • Lisa Dunkley - Global Account Representative
    Lisa Dunkley - Global Account Representative
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    Lisa Dunkley - Global Account Representative

     Lisa Dunkley – Global Account Representative

    Lisa believes customer service is the glue that holds Identco together – and creates the bridge between her team and the rest of the organization. For the past 14 years, Lisa has done whatever it takes to keep her customers happy, even if that means going above and beyond expectations to ship a product when the office is closed. She’s committed to getting her customers answers when and where they need them, and is an extremely dedicated and efficient member of the Identco team. 

  • Diane Burmeister – Global Account Representative
    Diane Burmeister – Global Account Representative
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    Diane Burmeister – Global Account Representative

    Diane Burmeister – Global Account Representative

    Diane is the voice of her customers within Identco. With over 25 years in customer service, and experience in operations, sales, and administration, she applies her well-rounded view by advocating for customers’ requirements, goals and activities. But for Diane, simply meeting customers’ needs isn’t enough. She’s proud to work for an organization that isn’t shy about introducing new ideas and technologies that can take her customers’ ideas and products to another level – helping both them and Identco thrive.

  • Kathy Weisenberger - Executive Assistant
    Kathy Weisenberger - Executive Assistant
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    Kathy Weisenberger - Executive Assistant

    Kathy Weisenberger – Executive Administrative Assistant

    Kathy has dedicated herself to complete customer satisfaction at Identco for the past 8 years. She takes a proactive approach to her work, and sees the importance of always having multiple solutions and adapting to the ever-changing needs of the customer. Kathy finds inspiration from Identco’s vision, along with the dedication and passion of her colleagues and the collaborative environment of the company.

  • Steve Tholen - Custom Printed Product Manager
    Steve Tholen - Custom Printed Product Manager
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    Steve Tholen - Custom Printed Product Manager

    Steve Tholen – Custom Printed Product Manager

    Steve has spent over 30 years solving problems and developing solutions within the printing industry. His expertise as a Product Manager comes from his experience in flexo, screen, offset, and digital print technologies. Steve is passionate about delivering the right solution to Identco’s customers and conveying the value of the brand. He values Identco’s detailed approach and ability to provide a comprehensive range of innovative solutions to its customers.

  • Greg Ellis - Application Engineer
    Greg Ellis - Application Engineer
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    Greg Ellis - Application Engineer

    Greg Ellis – Application Engineer

    Greg embraces technical challenges and is instrumental in conducting our I-VAL label assessments for new and existing customers. With over 32 years of labeling experience working with Industrial Manufacturers, he assists our customers with regulatory issues such as UL/CSA and ANSI guidelines for labeling. Greg enjoys working closely with customer engineers using his LEAN and SIX Sigma experience to help standardize label constructions to the latest materials and printing technologies. Greg joined Identco because of our unique focus on providing consultative and technical solutions to our customers.

  • Bob Miller – Label Systems Engineer
    Bob Miller – Label Systems Engineer
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    Bob Miller – Label Systems Engineer

     Bob Miller – Label Systems Engineer

    Bob’s attention to detail has served him well throughout his career. Formerly a meteorologist in the Air Force, Bob noticed a typo in a job posting for Identco, and 27 years later he’s still here. He’s thrived at Identco thanks to the company’s spirit of entrepreneurism and empowering structure. Today, his three decades of printing and application knowledge go right into developing innovative solutions for our customers.  In addition, Bob always makes himself available to ensure Identco’ customers obtain the most out of their investment.

  • Jeff Hardy – Territory Manager
    Jeff Hardy – Territory Manager
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    Jeff Hardy – Territory Manager

    Jeff Hardy – Territory Manager

    Jeff has been helping manufacturers solve the unique challenges of product labeling for over 23 years. He strives to understand a client’s business innately, so he can create real and practical solutions for their headaches. Identco’s technical expertise, product knowledge and can-do attitude for tough client problems attracted Jeff to the company. He’s focused on building relationships and creating value for his customers, embracing Identco’s culture of going above and beyond to help.

  • Bill Sima – Territory Manager
    Bill Sima – Territory Manager
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    Bill Sima – Territory Manager

    Bill Sima – Territory Manager

    Customers are at the heart of Bill’s professional philosophy, which is a perfect fit with Identco’s values. Responsiveness, customer service and the ability to innovate with minimal “red tape” attracted Bill to the company, where he’s been for the last 19 years. His entire career has been in the labeling industry, building a wide range of experience in Executive Management, Operations, Quality and Marketing positions. Bill puts this unique perspective and resourcefulness to work every single day in delivering customized solutions for his clients and prospects.

  • Operations

  • Rick Miller – Image Assembly Manager
    Rick Miller – Image Assembly Manager
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    Rick Miller – Image Assembly Manager

     Rick Miller – Image Assembly Manager

    Passion – specifically a passion for graphics – led Rick to Identco. Rick leads the in-house art and pre-press department, where he and his team are responsible for creating electronic files for the pre-press process. And passion still drives Rick 22 years later – he’s never lost the “figure it out” attitude instilled from the beginning, delivering on Identco’s values by consistently creating innovative solutions, prototypes and concepts for a diverse group of clients.

  • Jeff Hausen - Production Planning Manager
    Jeff Hausen - Production Planning Manager
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    Jeff Hausen - Production Planning Manager

     Jeff Hausen – Production Planning & Engineering Manager

    After 26 years of operational experience in the pressure sensitive durable label industry, it’s a safe bet to say Jeff has become an expert in quality engineering and manufacturing processes. At Identco, Jeff drives Value Add and Value Engineering by utilizing his creativity and expertise. Continuously surpassing our customers’ expectations is Jeff’s primary goal.

  • Dave Wagner - Production Manager
    Dave Wagner - Production Manager
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    Dave Wagner - Production Manager

    Dave Wagner – Production Manager

    Dave has nearly two decades of printing experience – the last 12 of which have been with the Identco team. He was drawn to Identco because of the company’s commitment to investing in cutting-edge technology. Dave mentors his production team by keeping them focused, and identifying opportunities for growth. He knows Identco is dedicated to doing whatever it takes to get a job done on time – even if that means going beyond what’s expected in his role. He enjoys putting his skills and experience to use through innovative problem solving methods, which helps him establish and maintain best practices for the Production team as a whole.

  • Greg Fuchs - Quality Manager
    Greg Fuchs - Quality Manager
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    Greg Fuchs - Quality Manager

    Greg Fuchs – Quality Manager

    With over 30 years of experience implementing and managing quality systems, Greg is an industry veteran – and has always associated the Identco name with quality, even before joining the team. He constantly works to improve processes and create products that meet or exceed customer requirements. He knows that Identco is committed to quality at every level, and is excited to be part of an organization that delivers world-class products to its customers every day.

  • Keith Anderson - Global Purchasing Manager
    Keith Anderson - Global Purchasing Manager
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    Keith Anderson - Global Purchasing Manager

     Keith Anderson, CSCP – Global Purchasing & Inventory Planning Manager

    Keith is a results-driven operations professional with over 15 years of experience in manufacturing and supply chain management. He maintains the highest standards of customer service and takes great pleasure in helping fellow employees grow. Keith works internally to help the Identco team by sustaining the flow of information and supporting new product development. He also works to establish new programs and enhance Identco’s responsiveness, both internally and externally.

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